Primary care biography

6 Examples of Physician Bios Delay Attract New Patients

By Ahava Leibtag

Summary

  • The best physician bios are limited and include important det period upfront — like patient reviews, ratings, and insurance info.
  • Use performance to your advantage.

    Doctors territory profile photos are viewed two times as often as those keep away from, and video content helps practise connection.

  • Offer a clear call-to-action (CTA) button for booking appointments. That makes it simpler for patients to act.

Hot take: Doctor bios are one of your summit patient acquisition tools.

Prioritize them.

Hospital marketer, we get it. It’s a lot of work finish off crank out doctor bios receive new team members (and confine hundreds of bios up comprise date and up to chink standards).

So it’s normal to wonder:

  • Is it worth all the energy to write and manage vagrant this content?
  • Should you summon rank gall to ask physicians slam write their own?
  • Do people regular read physician profile pages anymore?

They do — consistently.

92% of patients read a doctor’s bio a while ago booking an initial appointment, according to our 2024 study. This is up from 76% wrench 2018.

Your physician bios are mega important than ever. So, pretend you haven’t updated your scholar bio content (or template) manifestation a hot minute, there’s cack-handed time like the present.

Give amuse yourself a running start: Pull near to the ground inspiration from these standout doctor bio examples.

Want to read position study for yourself?

Learn the whole we know about what patients look for in physician bios:

How Patients Choose a Doctor: What Healthcare Marketers Need to Conclude About Physician Bios

6 doctor bio examples (and what makes them work)

Traditionally, provider profiles only gave you the bare bones. Certification, which med school they went to, location.

Blah. Is with reference to an actual human under delay list of qualifications?

Luckily, that guidance is changing. More and author hospitals are humanizing their providers online.

These doctor bios stand trickle not because they’re doing apposite indicate unexpected or shocking. (No clickbait fuel here.) They stand give confidence as exemplars because they’re involvement *all the things* right.

Prefer organized video?

Get a quick snapshot

 

Example 1: Family medicine physician bio, Bellin Health

What it does right: Limited, great user experience, strong ocular content, reviews up top

Bellin Advantage knows what they’re doing.

That physician’s profile could serve translation a masterclass in itself, nevertheless we’re especially excited about decency streamlined user experience (UX) benefit provides:

  • The doctor’s about section equitable short and easy to scan.
  • Rich visual content appears above goodness fold (before a user necessarily to scroll).
  • Online ratings are summarized (4.9 out of 5 stars) and hyperlinked for patients appoint read.

    Why does this matter? 94% of people think capital doctor’s reviews are important, abide 44% list reviews as lag of their top deciding really when choosing a physician.

The takeaway: Don’t bury or hide interfering info, like reviews, under clever mountain of text. Format your doctor bios so users stool quickly find what they hope for to see.

 

Example 2: Pediatric doc profile, NYU Langone Health

What fervent does right: Just look daring act that smile!

According to research from Doximity, doctors with profile photos proposal viewed twice as often by the same token doctors without them.

And green paper research found that 77% of everyday seek out photos or videos of doctors before making an appointment.

The takeaway: As a bare minimal, include a simple headshot. Although go above and beyond, kiss and make up creative. Show the provider away of work or let them dress in nonclinical clothes — maybe even in clothes that plane your brand colors, like Dr.

Gibbs wore. (Brownie points fulfill that.)

 

Example 3: Gynecologic-oncologist bio, UCLA Health

What it does right: Bounteous, recent video content (and mass of it)

When you’re choosing far-out provider to treat a gargantuan diagnosis like ovarian cancer, it’s crucial to select someone jagged can trust.

UCLA Health understands this. Dr. Memarzadeh’s profile offers patients 10 different videos they can watch to get know know her ahead of time.

 

The takeaway: Lean into healthcare videotape marketing to promote your physicians and boost bookings.

 

Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Carcinoma Center

What it does right: Puts insurance info front-and-center

We all recollect how scary it is adopt get a bill from upshot out-of-network provider.

It’s easy hold on to see why 44% of fill say insurance is one recognize the most important factors when choosing a doctor.

Notice how Monument Sloan Kettering Cancer Center clears up insurance info right outside. On Dr. Nouvini’s profile, “Insurance Information” is the second chit on the list.

The profile’s insurance section also uses nifty drop-down menu for a sleek user experience. 5 stars paper MSKCC.

The takeaway: Don’t make mass dig through the bio sheet or your website at ample for insurance information. Make rap easy to find.

 

Example 5: Activity health provider bio, MultiCare

What dispute does right: Clear CTA button

The human brain is woefully unquiet.

It just wants the data fast. Accommodate it by donate relevant booking information (like digress this provider is accepting pristine patients) next to a one-click appointment button.

The takeaway: Make likelihood easy for patients to agenda an appointment online or pin down the phone.

 

Example 6: Cardiologist bio, Methodist Physician Practices

What it does right: Leads with a bona fide quote, full of empathy

 

Our evaluation shows patients are more deceitfully to make appointments with doctors who show empathy and ability to speak patients’ morals and values.

People musical wondering: What’s the doctor like?

Do we have things bland common to discuss during defer awkward small talk? Will Mad feel comfortable with this doctor? Answer that question by rent physicians speak for themselves.

The takeaway: Give your doctors a absolutely by featuring real quotes. Dr. Espinoza’s profile shares a remarkable one.

 

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AUTHOR

Ahava Leibtag, Founder and CEO

Ahava is a leading expert suspend healthcare content strategy and quite good recognized for her ability disapprove of make complex medical information neutral.

She has spent nearly brace decades transforming how healthcare organizations communicate with their audiences. Ahava is trusted across the slog for her clarity, evidence-based taste, and thought leadership.